For some enterprises in the market, during the operation period, for the needs of business development, they will have the appeal of enterprise name change. As a result, the relevant responsible persons of such enterprises generally have such questions: what can be changed in the name change of enterprises? The following article will give a specific answer to this question
一般来说，企业进行名称变更，可以变更的内容主要包括：企业字号行业后缀和公司类型。其中，企业字号是可以根据起名规则随意拟定的部分，企业负责人可根据自身喜好自由命名，但必须符合核名规则以及没有重名情况，然后才可以通过工商部门审核。而行业后缀一般没有特殊限制，除部分行业对注册资本有一定的要求外，基本都可以变更到其它行业去。
Generally speaking, when an enterprise changes its name, the contents that can be changed mainly include: enterprise brand name, industry suffix and company type. Among them, the enterprise's brand name can be drawn up at will according to the naming rules, and the person in charge of the enterprise can name it freely according to his own preference, but it must comply with the name verification rules and there is no duplicate name, and then it can pass the examination and approval of the industrial and commercial department. However, there are no special restrictions on industry suffixes. Except some industries have certain requirements on the minimum registered capital, they can be changed to other industries.
另外，有关于公司类型，公司类型能否变更要看是否符合企业转制的规定，如合伙企业可以转制为有限责任公司，但有限责任公司却不能转为合伙企业等。
In addition, as for the type of company, whether the type of company can be changed depends on whether it conforms to the provisions of enterprise transformation. For example, a partnership can be transformed into a limited liability company, but a limited liability company cannot be transformed into a partnership.
然而，在现实生活中，企业进行名称变更，更常见的情形是变更企业字号。那么，如何确保企业字号可以顺利通过工商部门审核呢？这就需要做到以下几点：
However, in real life, the most common situation is to change the enterprise name. So, how to ensure that the enterprise brand name can smoothly pass the examination and approval of the industrial and commercial department? This requires the following:
字号的字数不宜过多。
The number of words in the size should not be too many.
一般来讲，三到四个更为合适。究其原因，两个字的公司名称由于被大量注册，因而很难被核准，而四个字以上的字号阅读起来不方便，因此不容易被记住。
Generally speaking, three to four are the best. The reason is that a company name with two words is difficult to be approved because it is registered in large numbers, while the font size of more than four words is not easy to read, so it is not easy to remember.
按照喜爱程度依次排序。在变更公司名称提交公司核名时，要把更想使用的公司名称写在更前面，以确保能够变更到自己喜爱的公司名称，保证不会因为顺序问题而使企业与喜爱的名称“失之交臂”。
In order of preference. When changing the company name and submitting the company name for verification, the company name that you want to use most should be written at the top to ensure that you can change to your favorite company name and ensure that the enterprise will not miss the opportunity with the favorite name because of the sequence problem.
避免取大众化的名称。如今我国公司注册的数量已十分庞大，大众化的公司名称绝大多数都已被注册。所以，在变更公司名称时，更好避开大众化的名字，取一个符合公司定位，有含义简单易记的名称。
Avoid popular names. Nowadays, the number of companies registered in China is very large, and most of the popular company names have been registered. Therefore, when changing the name of the company, it is better to avoid the popular name and choose a name that is consistent with the company's positioning, meaningful and easy to remember.
不要“傍”。出于 “傍”可迅速提高企业知名度等方面原因，不少企业在给公司命名时想要“傍”。事实上，由于知名企业的公司名称受法律保护，因此这类情况通过核准的概率是非常低的。
Don't rely on famous brands. For the reasons that "near the famous brand" can quickly improve the enterprise's popularity, many enterprises want to be "near the famous brand" when naming the company. In fact, since the company name of well-known enterprises is protected by law, the probability of approval in such cases is very low.
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